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Showing posts with label one direction interviews. Show all posts
Showing posts with label one direction interviews. Show all posts

Friday, December 14, 2012

One Direction cover BILLBOARD MAGAZINE-Huge Article

via glooce

 


As 2012 dawned, few American adults outside the most dedicated of Anglophiles knew much, if anything, about One Direction. In part, that's because the kind of boy-band pop One Direction had already turned into 2011's fastest-selling debut album in the United Kingdom (aided by the most preordered single in Sony Music history) doesn't target adults. And in part it's a matter of history: In the decade that passed since the peak of the boy-band craze led by Backstreet Boys and 'N Sync, the U.K. groups that kept the sound at the top of charts overseas were barely able to translate their success beyond a single on American shores.


Of course, One Direction would change all that, and write a little bit of history in the process.

By Nov. 30, as the sun began to set on 2012, the group had invaded the New York area for a week that included three sold-out arena shows (two in Connecticut and its first headlining gig at Madison Square Garden), a private fan convention in New Jersey to meet and greet with die-hards who'd been flown in from more than 35 countries, visits to "Letterman" and SiriusXM-and to cap it all off, the opening slot at New York's biggest pop concert of the year, WHTZ's Jingle Ball.

"This week's been crazy, crazy busy but so much fun," says Louis Tomlinson, the group's oldest member at just a few weeks shy of 21, toward the end of the band's whirlwind takeover of Manhattan. "To have this opportunity to come here and perform is amazing . . . It's almost a cliché but it's so true-if anyone hadn't bought a record, we wouldn't be here."

So how did Louis, Harry, Zayn, Liam and Niall accomplish what no British group had done before, let alone a boy band, by topping the Billboard 200 with its first two albums (March's "Up All Night" and November's "Take Me Home") and going from virtual unknowns to mega-stars in less than a year's time? Social media played a crucial part, as it did in so many of the breakout stories of 2012: Gotye, Carly Rae Jepsen, PSY. But One Direction was bigger than an Internet meme, and that's thanks to an aggressive touring plan and the combined efforts of a team led by industry veterans Richard Griffiths, Harry Magee, Steve Barnett and Simon Cowell, who signed the group to his Syco imprint shortly after the act finished third on the U.K. "X Factor" in 2010.

A healthy dose of intuition helped, too. The first inkling that something might click stateside came Feb. 26 at Chicago's 4,400-capacity Rosemont Theater. The gig was an 11th-hour opener for the Nickelodeon-created boy band Big Time Rush on the latter's sold-out "Better With U" tour. One Direction had just released "What Makes You Beautiful" as its first official single in the United States less than two weeks prior, and "Up All Night" was still weeks away from domestic release. But minutes before the band members took the stage, nervous that no one would know their names let alone care, manager Griffiths and former Columbia Records chairman Barnett heard 4,400 girls chanting "One Direction!"

"We hadn't gone to radio-we'd just put a track out-and yet everyone knew all the words to every song," says Griffiths, a longtime record label executive who co-founded Modest! Management with Magee in 2003. "This was all fans communicating amongst themselves about this band."

Griffiths is referring to the "Bring1DtoUS" campaign, designed to boost the group's social media profile stateside. It grew the act's core fan base from 40,000 to 250,000 online from late November 2011 to the end of January 2012, and garnered more than 220,000 followers to a dedicated Twitter handle. Different cities competed to win a special concert, with Dallas winning a show for 10,000 fans at the Dr Pepper Ballpark in March and Los Angeles winning an event on "The Ellen DeGeneres Show."

Soon, that rabid following began to translate to radio, which began to take notice of "What Makes You Beautiful" and the group as the conversation began to swell leading up to the album release. "Usually traditional sales lead the way for us, but we also had fans request them through our social media sites," says John Ivey, senior VP of contemporary hit radio programming and talent development at Clear Channel. "And the song was good, too, which always helps."

The Bring1DtoUS campaign spread the word on preorders of "Up All Night" and generated contest winners in each city where One Direction played with Big Time Rush. The initiative was so successful Columbia bumped up the album's release date a week ahead of schedule. Crowds of 4,000-5,000 swarmed in-store signings during release week, with a mob of 10,000 to see the group play "Today" on March 12, the day before "Up All Night's" U.S. release. By the end of the tour, One Direction had become the first British group in Billboard chart history to debut at No. 1 on the Billboard 200 with its first album.

"The campaign has always been fan-first and about One Direction as a band. It's never been about a traditional push around just one single," Columbia senior VP of marketing Doneen Lombardi says. Nevertheless, "Beautiful" quickly became a top five hit on the Billboard Hot 100, with follow-up "One Thing" later cracking the top 40.

As One Direction's album sales made headlines, tickets to a handful of spring U.S. tour dates were scooped up in minutes, prompting Modest! to make the bold decision to start selling tickets to a summer 2013 tour in April-more than a full year in advance. Those were quickly sold out, too.

"I actually rang Irving Azoff [Live Nation Entertainment executive chairman/Frontline Management Group chairman/CEO] to ask him if it was crazy even thinking of doing it, because not many people were agreeing with us about that. And he just said, 'Go for it,'" Griffiths says. "We knew that it was exploding everywhere, and we knew that we really needed to have a plan that took us all the way through to next year. We didn't feel we needed to wait and see-the evidence was there to make the most of it."

That still left a short-term problem for 2012, with One Direction already committed to a month-and-a-half's worth of dates playing U.S. amphitheaters before taking time off from touring to work on "Take Me Home." Creative Artists Agency's Mitch Rose, who books One Direction in the States, was able to get a December date at Madison Square Garden that would save the band months of time in tour routing by doubling as a global fan event. Columbia quickly spearheaded a "Go1Den Ticket" contest that gave fans in dozens of countries the chance to win a travel package with a trio of tickets to see the band's show and accompanying fan convention.

"There's a certain excitement that is generated when you have nearly 40 countries flying in to see a show," Rose says. "If you just think of how social is driving everything with acts like One Direction, the good will, the word-of-mouth, the excitement, the passion of all those countries is exponential for what can happen."

And while 2013 already looks to be an even bigger year for One Direction touring-wise, it's easy to see why industry eyebrows raised when Sony U.K. chairman Nick Gatfield spoke candidly of the band's fortunes at a creative industries reception in June. "What you might not know about One Direction is that they already represent a $50 million business-and that's a figure we expect to double next year," Gatfield said, indicating that Sony has more participation in the band's career than just recorded music. A Sony U.K. spokesman declined to expand upon or clarify Gatfield's comments, which Columbia U.S. chairman Rob Stringer echoed when asked to do the same. "You'd have to ask Nick," he said.

Still, Stringer had strong indications that the time was right to break One Direction in America, having previously worked with both Cowell (on acts like Westlife, Susan Boyle and Jackie Evancho) and Griffiths when the latter was running Epic U.S. during the '90s. "It does work well to have people who understand each other," says Stringer, another Brit expat on Team 1D.

But although another British boy band (and "X Factor" alum) was worked to U.S. audiences at the same time as One Direction, Stringer hesitates to declare a resurgent boy-band movement. "The Wanted record is a very good record. It's just not the same, and it's not on the same scale," he says. "Can you do what One Direction has achieved again and again? Probably not. But then again, 10 years ago 'N Sync and Backstreet Boys were in the same world and even on the same label. So, there's room, but we're happy to have One Direction have the lead that they do."

Source 2


Monday, October 1, 2012

One direction conquers the world

via Glooce

From America to Australia, One Direction have gone global. Camilla Long gets to grips with the world’s biggest boyband




The plan was that Juergen Teller would take the pictures, and when he wasn’t taking the pictures, I would interview One Direction — the pretty one, the tattooed one, the other one, the other other one and the frightening orange pixie. Only Teller takes the pictures in three minutes flat, leaving two hours stretching ominously in front of me, pulsating gently with alcopops, club juice and Lynx Africa.

What do you ask the most famous boyband in the world, anyway? The girls sitting on the pavement outside the studio say I should ask Niall about Demi Lovato, because he “fancies her, and he fancies Brooke Vincent as well”, or about Nando’s, because he once recited his favourite order on stage (a chicken wrap, peri-peri chips, corn on the cob, hot wings and a drink). I should ask Zayn about his tattoos — “He’s getting a half-sleeve” — but be careful of Louis “cos he’s hilarious and a bitch”. What about Harry and Caroline Flack? They turn puce. “She’s a total toe[rag],” shrieks one. “We like all their girlfriends,” spits another. “Except for her.”

Poor Flack — the most reviled 33-year-old in pop since she “stole” the hottest band member, Harry. Harry Styles is a cooing Lolitus with a heart-shaped face and cupid lips and a swoosh of Shockwaves hair that looks as if it has been combed lovingly out of his bellybutton. He split up from Flack in January, “but we are good friends, we are still in touch”, he mews. “Every time we’re in the same place we seem to argue, but we get along fine.” He doesn’t have a thing about ancient women — he has recently been seen with Alexa, Pixie and the model Cara Delevingne — “I’m an 18-year-old boy, I don’t just love older women, I just love women” — but it has become a thing anyway, a central trumpet volley in the great pageant of hair gel, nose-pickings and panty static that is One Direction. Other obsessions include Topman and PlayStation and David Beckham and Haribo and Katy Perry, the most luscious woman in the universe according to, like, Niall.

The only fly in the ointment is that they are all rampantly homesick — “like 100%” — because they all grew up in Wolverhampton and Cheshire and Bradford, and were ripped from the sinister yet milky bosom of X Factor at the tender age of 17 and given as baby sacrifices to the great glittering He-Moob, Simon Cowell, and now live in large, sterile flats in London(lol) and have a minder called Tom, an enormous bodyguard called Andy, a stylist called Caroline who “used to do Blue and Chris Brown”, a publicist, a manager and the ultimate symbol of fame, a full-sized, mono­grammed Baby-Gro each.

The only things they still have control of is their hair and sleeve-rolling. All crucial decisions here — “What’s crucial?” asks Louis — “come 100% down to us”, he nods. He sits at the table while the others have their photographs taken. Behind him, Niall is half-naked. At any given point, one of them is half-naked. It’s like their clothes hate them. I interview them one by one, grabbing them and shouting “Sit” like puppies, whereupon they peer at the chair and say, “This is very formal.” Upstairs they try on yet more padded jackets and skinny jeans, and gab about Perry and debate which tops are “more Harry” or “more Liam”, even though all the tops are exactly the same, and they are too. Then they rush off for some sweets — the publicist brings them two bags of Haribo at 5pm every day — and come and leave me bits of noninformation like doggy treats.

It’s odd — like trying to interview milk. I get confused about which is which, and keep asking them about the wrong girlfriends. I still can’t guarantee I’ve matched the right quotes to the right boy, but Liam is definitely a bit angry and cried at the Katy Perry movie Part of Me and recently worried about having “piss” flung at him, because Cher Lloyd had that at a festival. Niall is frightened of sushi and is “too young” for a girlfriend, but weirdly too old for his hair, which has Shane Warne highlights and has been like that since he was 12, “so I’m getting past it now”. He seems flustered by girls — “I don’t want a girlfriend, man, not yet”. His ideal date “would be a theme park”, he says, so he wouldn’t have to make conversation. “Like, if you have dinner it’s awkward, and if you go to the cinema it’s been done a hundred times, so a theme park is a good way of not making it awkward.” Who gets the most girls? “We wouldn’t ever objectify women, ever,” he says, solemnly. I explain the question isn’t about objectifying them, just fancying them. He thinks. “Harry gets around, doesn’t he?”

Harry flirts. He does this by staring into your eyes and half-pursing his lips like a knowing toddler. It’s a bit off-putting, actually. The flirting is unconscious: “Sometimes I do it even when I’m not meaning to,” he says. “Perhaps it’s just how I was meant to be.” Louis is the least flirty. He is anxious and the colour of Tango. He’s a bit frightening, like Joan Collins or Dina Lohan. He says he’s worried about getting older. “I just don’t really like the idea of being called a kid any more,” he says. “I think you can always act young. I think I’ll always be immature, so that’s fine.” Which one is the stupidest? Louis says he “isn’t thick” exactly, but he thought he could “blag” his first year of A levels and failed. Liam tells me he was once asked about Syria and didn’t know there was a civil war on and blurted, “I’d throw a party”, because “the best way to cure things sometimes is throw a party, but I didn’t mean it in that way”.(bless)

Harry thinks he might be the thickest: “I think we’re all a little bit stupid,” he concludes, “but that’s what makes us what we are. At the end of the day, we’re just five idiots in the middle of an island.”

The dream is to be Gary Barlow or Take That, minus the overeating and the drug abuse — as Niall puts it: “Take 10 years out and then come back.” Which one is Robbie? “There is no Robbie,” he says, sternly. There couldn’t be any Robbie. The band’s strength lies in its complete lack of maverick talent, the fact that they are five nice, very mediocre lads who happen, freakishly, to be much more than the sum of their parts — a phenomenon that must delight Cowell, who has long been beavering away in his forbidding onyx and fake-fur-lined laboratory trying to find exactly the right alchemy of rubbishness that will finally crack America.

Their album went to No 1 in the States earlier this year and they were immediately penned in by shoals of rabid fans who wanted to rip off their clothes, which Niall or was it Liam found “frightening” and Harry found “not as hard as you think”. Liam says that the fans in America are different because they try and rush them no matter what, “like 30 girls across the middle of this LA street”. I think he worries about road-traffic accidents; he is meant to be the sensible one, and when I ask how much he is worth, he looks serious and says: “I should probably find out.” The girls outside say the band members are worth £1.5m each — the same as each of Cowell’s teeth. Sometimes they work for two weeks without a break, and then they go home and Harry goes to Selfridges and Liam goes to a shop called “Di-or”. Zayn gets tattoos. He’s got a new one that looks like a tampon, or is it a bacterium? “It’s a mike,” he explains. He looks like an eerily handsome 12-year-old. He is extraordinarily charming. He seems amused by Harry’s love of ancient women and his seduction “routine”, which he “executes very well”.

Suddenly, the interview is over. They are collected like dolls and put into a people carrier, but not before I have a complete moment of insanity and beg for a photograph, and Teller has asked for all their autographs and tickets to the next show.

One Direction’s new single, Live While We’re Young, is released today 









source 2

Saturday, September 29, 2012

One Direction Fabulous Interview!

via Glooce



You really should read the interview.
Harry talks about Caroline, Cara, and the other girls.
Zayn talks about Perrie, he talks about smoking, the boys from the band and how his image changed. He also talks about why he left twitter.
Liam talks about his ex-gf (he was still with his gf when he was taking this interview tho), Louis and he talks about The Wanted.
Louis talks about Eleanor and about being in 1D.
Niall talks about what kind of girls he likes, and some other stuff lol