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Justin Bieber consistently finds ways to rake in the big bucks, and the crooner’s latest venture is that of becoming the new face for the Adidas brand.
E! News reports that the Biebs signed a deal to become the shoe company’s newest spokesperson, where he will promote Adidas’ NEO Label. JB also launched a fan competition for Beliebers to find his gold sneakers.
The “Boyfriend” singer tweeted Tuesday morning, “Big News! I’m now working with @adidasNEOlabel. Find my gold shoes online and u could bring them to me in person!!”
Further details on the contest were sent out via YouTube. For the next five weeks, fans are encouraged to find a picture of Bieber’s golden shoes, which are hidden on the Adidas website with a special code. Clues will then be added to the NEO Label Facebook about where to look.
Once fans locate the shoes, each contestant must return to the Facebook page and enter the special code. Two lucky fans will a trip to Miami – all-expenses-paid – to meet Bieber in person.
In addition to Justin’s latest partnership, the singer also owns his own fragrance line and hopes to someday launch a clothing line. Look’s like Justin’s motto is ‘Don’t stop beliebin’!’
Justin Bieber definitely has a distinct style, and now he’s being recognized as a global style icon! It was announced on Tuesday that the Biebs would be the newly appointed style icon for adidas’ NEO label, so Justin will be sporting the trendy fashions throughout the next couple years.
In addition to that, Justin fans will get a chance to meet him, as he will be making appearances in a number of different places for the label next year! You’ll be able to pick up footwear and clothing from NEO when it officially launches in February 2013 at various Kohls, JC Penny and Famous Footwear locations or online at adidas.com.
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Justin Bieber's hindsight is probably 20/20 on this one.
In a photo taken by an actor on the set of Selena Gomez's upcoming flick Feed the Dog, the Biebs was snapped posing with a fake gun and pointing it at the actor's dad.
And Gomez was right there for the photo op, smiling in the pic.
After the photos were posted to the Twitter account @HechosSMGomez, the "Girlfriend" crooner received a slew of criticism for the gun pose-off, with folks around the web saying the snaps were "irresponsible," among other things, in light of the recent mass shootings at the Empire State Building and the Dark Knight Rises screening in Colorado.
"Guns are on everyone's mind as a serious crisis in Canada and the United States. Everyone, that is, except maybe Justin Bieber," a writer from Canada's Globe and Mail wrote.
"Justin, whether you like it or not, you're a role model. And millions of fans, 27 million on Twitter, are following your every move. You have power in this industry, and holding a gun in jest is just plain foolish," a writer at Hollywood Life declared.
Reps for Bieber have not yet responded to requests for comment
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The 'All Around The World' singer says he also hopes to hold onto his baby-faced looks.
Justin Bieber has claimed that his fans, who are better known as his Beliebers, are "crazier" than any other fan base.
Although the Beliebers have to compete with the likes of One Direction's Directioners and the Rihanna Navy, Justin said his were the most dedicated.
"My fans are crazier than anyone else's fans," Justin said in a new interview with Vibe.
"I've had girls make light-up signs with actual mechanics involved. Like it takes them three months to make that sign. Three months! That’s a long time."
Elsewhere in the interview, 18-year-old Justin also reveals that it's possible he may hold onto his baby-faced looks as he enters adulthood.
"My mom looks pretty young and my dad does, too, so hopefully I will, too," he said. "I hate shaving. It's really going to suck when I have to start shaving every day."
The interview also features aconversation with Justin's manager Scooter Braun, who said he believes that Justin's career could last as long as the late Michael Jackson.
Justin is currently preparing to kick off his 'Believe' world tour, which will see him play a host of dates in the UK in 2013.
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